My Blog: The Design of Business

Recipe for Making Things

Stuck trying to figure out what to make next? Maybe you’re looking for something new to add to your company, products or services?

The recipe for discovering and making new things is simple. If you want to be inspired and effective with new “things” build a product that solves the simple problems that you have, find the people that are like you, and do your damnedest to enchant them.

With so many people in the marketplace, chances are the problems that you have are shared with a large enough population to support and finance your efforts. The trick is to be aware of your most pressing problems, identifying them, and creating a simple solution for them.

Then hit some forums, online groups, local hangouts, and wherever else people like you would be conversing. After you’ve developed a working prototype of your solution ask people to try it out and give you feedback before you spend the serious money to develop and ship it.

Rinse and repeat and you’ll have a recipe for making new and remarkable things.